Billie
Strategy + Music Supervision
Music Supervision and strategy for Billie’s groundbreaking Project Body Hair and You Do You campaigns. Provided creative direction on music selection and licensing for these bold, award-winning TV and digital spots—breaking taboos around body hair and redefining female empowerment in advertising.
The campaigns garnered widespread acclaim, including a Webby Award, for their cultural impact and originality. Played a key role in shaping the brand’s voice through emotionally resonant, strategically curated sound.