Crafting stories to empower individuals, build community and drive meaningful change across music, tech & wellness.

With 25 years of experience as a content executive, strategist and people leader, I specialize in purpose-driven storytelling for global platforms and mission-driven brands.

Partnering with companies to shape strategy, build narrative architecture, and leading content across social, video and editorial channels. I balance creative vision with data-driven insights to maximize reach and retention.

As a former BBC journalist, my approach to storytelling is human-first, authentic, and designed to shift culture. My superpower is catalyzing change through powerful narratives that change how we see the world.