Meditative Story
Storytelling for Wellness
Executive Producer on a first-person narrative podcast, integrating transformational stories with science backed meditation practices and original music. Repositioned the series for a Gen Z audience by analyzing data, audience insights, in-depth surveys with a new guest curation and marketing strategy. Developed and launched a companion podcast ‘Soul Curriculum’ and ‘Sleep Song’ a subscription only sleep series.
Results: Increased subscriptions and downloads up 42%. Won 10 Signal Awards, including Gold for 'Most Inspirational Podcast.' Expanded the podcast into new markets with translations into Mandarin and Spanish.